Superstudio Design 2026: three venues, over 105,000 visitors, and a new beginning

With the closing on April 26th, Superstudio Design 2026 has opened a new phase in the history of Superstudio Events. It was the first edition spread across three venues and three districts of Milan, each representing a different facet of contemporary design: SuperNova at Superstudio Più, in the Tortona Design District; SuperCity at Superstudio Maxi, in Barona; SuperPlayground in the new Superstudio Village, in Bovisa. Three different projects that make up a single narrative.

“Superstudio Design 2026 has marked an important milestone: not only the expansion across three venues, but the development of a project capable of integrating content, the market, and culture - contributing in a tangible way to establishing Milan as the global capital of design. Surpassing 100,000 visitors is a significant achievement for us, confirming both the public’s positive response and the direction we have taken.”
Tommaso Borioli, CEO of Superstudio Events

A record-breaking edition

There were more 105.000- a 20% increase compared to 2025. More than 94,000 people visited Superstudio Più, over 8,500 visited the new Superstudio Village and nearly 5,000 visited Superstudio Maxi. The project has grown in scale without compromising on quality.

The international audience rose to over 33% of the total, up from 26% in the previous edition. Media attention also confirms the event’s global reach: 3,320 accredited journalists,, 353 press features in Italy and abroad, and 10 television segments, with 46% of the coverage coming from international media outlets.

Three venues, one project

Superstudio Design 2026 brought together over 30,000 square meters of exhibition space, more than 90 brands, 70 exhibition projects, and 88 designers from 19 countries. The result is an ecosystem where creativity, business, research, and culture engage in a dialogue.

At Superstudio Più, SuperNova hosted major international brands and immersive installations by, among others, Moooi, Lexus, Samsung Electronics, and next125. At Superstudio Maxi, SuperCity - curated by Giulio Cappellini - envisioned an ideal city where design, art, and architecture coexist within an evolving urban landscape, featuring brands such as Boffi|DePadova, Cassina, Living Divani, Moroso, Technogym, and Zanotta, alongside many other industry leaders. In the Bovisa district, SuperPlayground focused on the next generation: 33 designers, selected from over 200 international applications representing more than 30 countries, further cementing its role as a platform for emerging talent.

Culture, Art, and Connection

The Opening Night - featuring over 1,700 guests, a performance by Yoann Bourgeois , and the preview of an installation by Moooi- set the tone immediately: a genuine dialogue between design, art, architecture, and performance.

The cultural program included more than 20 talks, organized by Superstudio and various exhibitors, featuring guests such as Giulio Cappellini, Marcel Wanders, Carlo Ratti, Cino Zucchi, Cristina Celestino, and Alberto Alessi, alongside a week-long series of workshops, labs, and live events. Many exhibitors enlivened their spaces with parties, private functions, and networking opportunities, transforming Superstudio Design into a vibrant, dynamic hub.

Art was also given significant prominence through various installations, exhibitions, and special projects: Dissuader by Franco Perotti, the Re.Circle program on the rooftop of Superstudio Più, and a new mural by Ivan Tresoldi bearing the message: “It is only by dreaming that we will stay awake.”The FLA (FlavioLucchiniArtMuseum) welcomed approximately 15,000 visitors across three exhibitions, further strengthening the connection between design, art, and fashion.

Thanks to those who made it possible

This edition is the result of a shared vision and teamwork. We extend our thanks to the visitors, exhibitors, partners, curators, designers, artists, media, and all the professionals who helped make this a collaborative and memorable experience.

A special thank you goes to Gisella Borioli, who for over twenty-five years has guided - with her own vision - a project capable of reshaping Milan’s role in international design, and to the Superstudio Events team for the passion and expertise they brought to their work.

Towards 2027

Laura Vella, Head of Superstudio Design: : “Superstudio Design is the result of an evolution - a strong, further push toward quality, fueled by a truly special energy. It is a product of teamwork and relationships, of care and attention to detail, and of the dedication of professionals and a well-organized structure. I believe this marks the beginning of a new path - one that embraces change with confidence, while holding fast to our foundational values. This allows us to develop new ones, in synergy with the exhibitors and partners who are the protagonists of this shared adventure.”

Gisella Borioli, President of Superstudio Group: “I am naturally delighted to witness the growth of this project and the commitment of the young Superstudio Events team. The results achieved by everyone are perfectly aligned with the DNA of Superstudio Design - a widespread event I launched twenty-five years ago, which has helped transform the entire city. Alongside design - which continues to evolve - I now hope to see more space dedicated to art, fostering a meaningful, educational dialogue about beauty across various forms of creative expression.”

Superstudio Design 2026 leaves behind a legacy of innovation, relationships, and culture, providing a solid foundation upon which to build the next chapter.
See you in 2027!