Lexus

In the “SPACE” installation, Lexus poses a fundamental question: what value can “movement” offer today? In an age of fluid lifestyles, mobility is no longer merely about getting from A to B, but an experience that shapes emotions and perspectives.

Lexus presents its vision of the future by combining the next-generation “LS Concept” with an immersive 360-degree visual environment. This fusion of vehicle and imagery invites visitors to discover a form of mobility that engages both body and mind: the car becomes a space designed to offer comfort and serenity. At the same time, Lexus presents “Discover Together 2026”, a creative project on the theme of “Discover Your Space”. As the car evolves from a simple means of transport to a “space that moves with people”, four creative teams reinterpret the rear cabin of the LS Concept according to their own vision. Each creation transforms the cabin into a private sanctuary, isolated from everyday noise, to foster a sense of deep tranquillity and relaxation.