C&C Milano

At Superstudio Design 2026, C&C Milano presents The Tactile Atelier, an immersive installation that explores the dialogue between materials, technology, and design. A large LED wall recreates the interiors of the C&C Milano apartment at Via Brera 7 in photorealistic 3D. At the center of the space, the Designer of the Future Table invites visitors to become protagonists of the creative process. On the table’s surface, the floor plan of the rooms interacts with a series of cubes covered in C&C Milano fabrics. Through the simple act of selecting a fabric by touch and positioning the cube, the elements of the virtual environment transform in real time, taking on the selected material. The installation creates a phygital experience, where the sensory dimension of fabric meets digital visualization, restoring the centrality of touch in the design process. To complete the experience, a digital book projection guides visitors through the history of C&C Milano and the universe of its collections. During the event, C&C Milano is also present as an official partner of Superstudio, curating the textile design for Superplayground and developing textile accessories dedicated to Supercity, the curatorial project by Giulio Cappellini.