FRAMED | UNFRAMED: Superstudio Design’s Open Call for MDW 2027

Building on the path established with last year’s edition, Superstudio Village reaffirms its role as Superstudio Design’s hub dedicated to experimentation and exploring the most innovative boundaries of design. During Milan Design Week, from 12 to 18 April 2027, the venue on Via Negrotto will host, among other projects, FRAMED | UNFRAMED, Superstudio Design’s new Open Call. The major new addition for 2027 is the Superstudio Design Award, in partnership with ICFF New York, an initiative that will take the winning projects from Milan to New York.

The Concept

The aim is to explore the meeting point between method and creative freedom. The call seeks projects that combine the strength of a structured approach (FRAMED) with a free and conscious expressive drive (UNFRAMED). Three key directions guide the selection: 

• Relational: design as a catalyst for social interaction and a platform for bringing people together. 
• Material: experimentation, biomaterials, material recovery and circularity translated into tangible form. 
• Radical: inventive thinking that challenges conventions and reimagines the everyday.

The 2027 highlight: Superstudio Design Award

The 2027 edition sees the launch of the Superstudio Design Award, an initiative celebrating outstanding talent in the Furniture and Lighting Design categories. All projects selected through the Open Call will automatically be eligible for the award. How does it work? Entries will be evaluated by an exceptional jury chaired by Laura Vella (Head of Superstudio Design), alongside leading figures from the international design scene, including Giulio Cappellini, Carola Bestetti, Francesca Lanzavecchia, Matteo Agati, Laura Traldi and Odile Hainaut. 

In addition to a €1,500 cash prize, the winners will have the opportunity to exhibit as part of Wanted Lauch Pad of ICFF New York.

Taking part in the Open Call

The Open Call is open to emerging designers, studios, collectives and start-ups from around the world. Submissions may range from prototypes to site-specific installations, provided they result in a physical, tangible outcome. Applications are open until 31 January 2027..
Selected projects will benefit from a dedicated exhibition setup within SuperPlayground at Superstudio Village, as well as a dedicated communication and promotion plan, including press office and PR activities.

Find out more and submit your application via the Open Call page.