{"id":2327,"date":"2026-03-31T12:52:55","date_gmt":"2026-03-31T10:52:55","guid":{"rendered":"https:\/\/design.superstudioevents.com\/?post_type=espositore&p=2327"},"modified":"2026-04-21T11:43:05","modified_gmt":"2026-04-21T09:43:05","slug":"denim","status":"publish","type":"espositore","link":"https:\/\/design.superstudioevents.com\/en\/espositore\/denim\/","title":{"rendered":"Blueloop - Denim House"},"content":{"rendered":"
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Blueloop - Denim House<\/h2>\r\n

From Waste to Textile Value<\/h3>\r\n \r\n
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Designer<\/p>\r\n

Jaouhar Damak<\/p>\r\n <\/div>\r\n \r\n\r\n

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Blueloop is a flagship textile initiative co-created with CBI(www.cbi.eu) \u2013 Transforming Trade Together, and part of the Tunisian Textile Green Transition (TTGT) supported by the Dutch government and #FTTH. The project explores the transformation of denim waste into refined textile objects, focusing on the reuse of leftover fabrics and second-choice materials. Through a structured recycling process, these materials are reinterpreted using a combination of traditional Tunisian weaving and contemporary industrial treatments like laser finishing. Handcrafted weaving is enhanced by washing processes and embroidery, creating a dialogue between heritage and innovation. By integrating 90% water recycling and 100% renewable electricity, the collection (including carpets and cushions) meets strict EU sustainability standards (ESPR). Blueloop reflects a premium approach to circular production, where waste is elevated into design. It serves as a scalable model for industrial responsibility, ensuring the Tunisian textile industry remains a sustainable partner for the European market.<\/p>\n <\/div>\r\n \r\n